Ulu Cliffhouse is a newly opened beach club – resort located in Uluwatu, Bali, Indonesia. We developed the brand from strategy, brand model, brand identity to all collaterals development. Inspired by the culture and spirituality of the place, by the rawness of the land, and the tendency of stimulating one’s primal urges, the branding plays on quircky taxidermy illustrations reflecting the different findings people may encounter during their stay in Ulu Cliffhouse.
After decomposing all the elements we can find around Uluwatu in Bali, we defined different zones related to the property floor plan zoning: Air, Water, Earth, Fire. We then developed the whole brand around a particular system based on 3 steps:
Completed whilst at Substance. Team of three.
Responsible for creative direction, full branding development and photoshoot direction.