Belon is a refined french brasserie in the heart of Soho, Hong Kong (Check here).
The story is happening somewhere in Brittany, an island had its glory time. Beside the strong agricultural activities which permitted to feed all the population with fresh vegetables and delicious meat, the presence of a factory was offering a terrific power to the island. Atlantic ocean also offered the access to delicious sea food. Even today, chefs still find inspiration into the combination of land and sea products in their cuisine.

Completed whilst at Substance, under the creative direction of Maxime Dautresme.
Responsible for full identity development & collateral designs. Team of two.