Open is an awareness campaign about Shanghainese children’s creativity. This end-of-study project has been created after multiple on field researches and interviews to better understand Chinese culture and their habits. The social aim of this project is to sensibilize parents on the importance of creativity in their child’s education. This dynamic identity system aims to catch both children and parents attention. The project finally came to life with a creative workshop to implement the whole experience.
Deep researches, on site field analysis, user scenarios. Meeting and interviews with professionals, parents, childrens, discovering the educational system in schools, outside activities, at home. Creation and participation of creative workshop for kids.