pictos-projets-site-51The Mills

The Mills is a Hong Kong based fashion incubator, housed in Nan Fung Group’s very first textile factory, helping different kinds of professionals in the fashion industry to grow.

The symbol juxtaposes a symbol of growth, an embryo, with a symbol of fashion, a thread. The « thread embryo » can grow in an unlimited number of ways, depending on context.

Completed whilst at Substance, under the creative direction of Maxime Dautresme & Mathias Päres.
Responsible for identity explorations and collateral designs. Team of three.